CIO Latin America Summit Agenda
June 3 - 5, 2012

Networking Opportunities & Session Breaks

Executive Exchange

CIO Keynote Presentation

CIO Focus Group

A visionary speaker addresses the entire summit audience on a topic determined by the CIO Content Committee.

Led by a vendor, these sessions allow executives to discuss business drivers within a particular area of technology. Presentations are 15-20 minutes followed by 10-15 minutes of Q&A.

CIO Executive Visions

Analyst Q&A Session

A panel of IT executives has an in-depth discussion on a critical IT business topic. Audience members have an opportunity to pose questions to the panelists and moderator.

A high-impact, open-forum session covering the latest technology research and led by a member of our analyst partner community.

CIO Thought Leadership

Vendor Showcase

Led by a member of the vendor community, these sessions will provide an overview of cutting edge technology topics and pressing business concerns.

Presented by a member of the vendor community, these sessions are divided into three 10-minute long elevator pitches on the newest technology solutions and services.

CIO Think Tank

CIO Case Study

Focusing on a specific topic or initiative, these interactive, open-forum style sessions allow the attending 15-20 executives to discuss best practices and have lively debates.

Learn about recent technology implementations from the IT executives who drove the projects at their organizations. Presentations are followed by Q&A sessions.

Roundtable

CIO Open Forum Luncheon

An interactive, focused session led by either an analyst, industry expert or member of the vendor community.

Led by a moderator, these sessions allow attendees to have informal discussions on pre-determined technology topics.

Sunday, June 3rd, 2012 - CIO Latin America Summit

Exclusive CIO Think Tank
Pre-summit introductory discussions

6:00pm - 7:00pm

Welcome Reception

7:00pm - 10.00pm

Welcome Gala Dinner & Welcome Address

Presented by Master of Ceremonies

Claudio Martins, Former CIO Latin America, General Motors

Monday, June 4th, 2012 - CIO Latin America Summit

7:20am - 8:20am

Networking Breakfast

8:30am - 9:10am

Opening CIO Keynote Presentation

BBVA's Experience on the Cloud

BBVA has been an early adopter of private and public cloud computing services. Through his keynote Mr. Olalla will explain to the audience BBVA's strategy on the cloud: why the cloud; what should be in the cloud and what should not on the cloud; benefits; results; inhibitors; the cloud as a transformation tool; etc.

Since many CIOs are considering the adoption of cloud computing, Mr. Olalla will also share with participants the key facts and recommendations that the Group has learned in this migration process.

Presented by:

José Ollala, Global CIO, BBVA Group

9:15am - 9:45am

Executive Exchange

CIO Thought Leadership

Outsourcing Services

Large enterprises across multiple sectors in Latin America are acquiring new clients at faster growth rates than ever experienced. The increased need to focus on their core business, to free up internal resources from technological barriers and to maintain quality standards has made IT outsourcing more popular than ever before. As more companies develop into large enterprise, IT infrastructure and services, help desk functions, application development and maintenance, ERP services and call centers are being trusted to partners who can show scalability, reliability, compliance across multiple countries, consistency and that have the proven experience in the region and the best human capital.

This session will discuss IT outsourcing and how it has transformed from a simple matter of cost cutting, into a strategic and operational decision with multiple benefits, not only in terms of reducing costs, but also with impact on staffing, training, product quality, operational risks and ultimately market share positioning for the enterprise client.

Presented by:

Jean Brancher, Head of Architecture, Operations, & Infrastructure, Gerdau

9:50am - 10:20am

Executive Exchange

CIO Thought Leadership

The Digital Media Opportunity

Digital media opens a new range of opportunities for companies to engage with the market and gain valuable insights and feedback from the customer quickly. For example, in a May 2011 survey carried out by KPMG International, it was found that the majority of businesses use social media not only to enhance their relationship with customers, but to drive innovation in their products and services as well. With more businesses leveraging digital media, the need for a consistent and coordinated strategy has become increasingly more important to enable the enterprise to take full advantage of the synergies across various initiatives and channels, as well as to ensure their proper use.

Presentation sponsored by

CIO Think Tank

Presented by:

Reinaldo Nogueira, Head of Enterprise Architecture, BTG Pactual

10:55am - 11:10am

Networking Break

11:15am - 11:55am

Executive Exchange

CIO Keynote Presentation

The Future of Green IT

Presented by:

Christiane Edington, CIO, Telefonica/VIVO

12:00pm - 12:30pm

Executive Exchange

CIO Thought Leadership

Improve Customer Experience and Drive Growth with your Customer Communications

Large organizations across multiple industries are driving top line growth while reducing costs using customer communications management software (CCM). This session will discuss approaches to using CCM software to improve enterprise customer communication with a high degree of personalization. Learn how other organizations are maximizing every customer interaction to improve the customer experience and drastically impact business results.

Presentation sponsored by

CIO Thought Leadership

Running IT like a Business: The New Imperative to Support Business Enablement using Technology

Businesses in emerging markets have incredible challenges today : continue growing in a sustainable and profitable way; being very close to their customers and having great service; complying with regulatory changes; managing risk; being very efficient; innovating to anticipate market changes and needs, and excelling in corporate responsibility. And in most cases, technology has become the enabler of all these. How does one manage IT to support the business with all these ever growing challenges? By thinking of IT as a business itself. A business with a clear strategy; a transparent governance model; well defined products and services within a value offer; with a controlled funding and resource management; with a portfolio of investments and return on those investments; with stakeholders with whom to relate, and with an ecosystem to understand and manage. IT as a business is the new imperative today. In this session we will discuss the issues and aspects of running IT as a business. A business that is successful when its results support and enable business challenges and growth.

Presented by:

Olga Botero, Founding and Managing Partner, C&S Customers and Strategy

1:10pm - 1:40pm

Executive Exchange

CIO Think Tank

Our Experience in Implementing a Proved Collection Process from Argentina in Different Latin America Countries

As leaders in the Argentine market of Business Process Outsourcing for Collections, we have improved the operational process for expand to other countries of Latin America. An automated process that integrates Customer Contact through a Call Center, an Interactive Voice Response System, sending bulk SMS, email campaigns and traditional mail. Centralizing Business Intelligence and distributing Operation.

Here, we present a Model Centralized in the cloud, integrated with local operations in the minimum expression. How processes adapt to different cultures and countries. How to minimize the costs of local operations. How to maintain a consistent and standardized process across cultures. John Olveira present the model of Collections Management and the experiences of local implementation in Central America.

Presented by:

Juan Olveira CIO, RECSA Argentina

1:45pm - 2:45pm

Networking Luncheon

2:50pm - 3:20pm

Executive Exchange

Roundtable

Sponsored by

Roundtable

Sponsored by

3:25pm - 3:55pm

Executive Exchange

CIO Think Tank

Presented by:

Gustavo Vieira, Global IT Services Director, Vale

4:00pm- 4:30pm

Executive Exchange

CIO Thought Leadership

A Sodexo Success Story: Service Desk Outsourcing

• Be involved in business decision making. He/she will feel part of the strategy and co-responsible for the difficulties and successes.
• How it is important not to expect their expectations to be met in the first month.
• Quality may be almost always related to cost. Adjust your expectations to your reality.
• Be creative in finding solutions for low cost and have a focus on quick wins.

Service Desk is a critical support function for any IT Organization. If the strategy is outsourcing it is critical to have a very structured approach to follow in order to guarantee the selection of the best provider and services according to the business requirements.

In this presentation we will use the SODEXO's case to illustrate the critical success factors applied to select and deploy a very successful Service Desk Solution. In addition to that, we will share the lessons learned with this processes and some recommendations you could replicate in your organization.

Presented by:

Jorge Cordenonsi, CIO Central & South America (CESAM), Sodexo

4:35pm - 5:35pm

CIO Executive Visions

Realizing the Promise of the Mobile Workforce Through a Mobile Device Platform

Are your users demanding support for their smartphones? Are you wondering how your IT organization is going to centrally manage and support these new devices and platforms, ensuring you maintain a high level of security? You're not alone. Many enterprises are struggling with these very challenges. These new device platforms create opportunities for corporate IT to embrace the Consumerization of enterprise mobility in a controlled way, increase enterprise productivity, improve collaboration and reduce the overall mobility spending.

This executive panel session will discuss best practices in bridging the gap between the personal and protected, and solutions that allows both control and security. Understand the difference between mission-critical enterprise and consumer applications, as well as the difference between Saas and on-premise development platforms.

Key takeaways:

Moderator:

Claudio Martins, Former CIO Latin America, General Motors

Panelists:

Antonio Vinhas Rodrigues, CIO S.A., UBS Bank

José Castilho, LATAM CTO, CNH Fiat Industrial

Julian Tonioli, SVP Global Sales, Spring Wireless

Felipe Villegas, CIO, DHL Express Mexico

Sponsored by

5:45pm - 7:00pm

Reception

7:00pm - 9:30pm

Gala Dinner & CIO Keynote Presentation

Presented by:

Rogério Oliveira, President of the Board, Resource Group and BRASSCOM

9:30pm - 10:30pm

After Dinner Networking

Tuesday, June 5th, 2012 - CIO Latin America Summit

7:00am - 8:00am

Networking Breakfast

8:10am - 8:50am

CIO Keynote Presentation

Tales of Entrepreneurship and Innovation at Itau Unibanco

How does Itau Unibanco, the only Latin American bank amongst the top 10 in the world, stay ahead of the competition in such challenging times? Especially in financialservices, product differentiation by itself is not a sustainable competitive advantage anymore. Instead, the client experience takes center stage as thetrue key to long-term success. This, however, turns out to be a major challenge for such organizations, as they need to involve all of their employees in achange process to redefine the way they understand, interact and satisfy their customers.

This keynote session will discuss how its development of a culture of innovation centered in the in-depth understanding of its customers and their needs has helped Itau Unibanco find the path to deliver differentiated and higher-value client experiences.

Presented by:

Jean Sigristi, Managing Director, Itau-Unibanco

9:00am - 9:30am

Executive Exchange

CIO Thought Leadership

The Time is Now: Simplify, Automate, Transform

Recent technology shifts have forever changed the expectation level of customers and their consumption patterns for IT. Whether the customer is internal or external, all companies are being presented with the challenge to deliver and to leap ahead from mere incremental improvements to fully transforming service excellence. In this session, VCE will share their vision with regard to the state of the art in IT delivery and how companies can embrace a path to meet challenges and exceed expectations.

Presentation sponsored by

9:35am - 10:05am

Executive Exchange

CIO Think Tank

Latin America IT Governance

Presented by:

Antonio Coutinho, CIO, Banco Santander

10:05am - 10:20am

Networking Break

10:25am - 10:55am

Executive Exchange

CIO Thought Leadership

Content Management for the Collaborative Enterprise

As Latin American enterprises expand exponentially, business leaders are looking to scalable and more people centric ways to track workflows, support project collaborations and mobilize their secure document sharing whilst remaining audit ready.

Being able to capture and archive key customer data and to facilitate social content management across various functions and departments, as well as investing upon online channel optimization, CIOs are achieving greater transparency; increasing productivity; and enabling a coherent, flexible and dynamic business environment. Investments across digitization of paper records in document heavy processes and easy migration from legacy platforms (such as email) or old data repositories are paying off quickly, bringing palpable ROI in terms of printing cost reduction, customer engagement and most importantly, adding value to their existing data by enhancing analytics capabilities.

11:00am - 11:30am

Executive Exchange

CIO Think Tank

Presented by:André Macara, Director at Decimais

11:35am - 12:05pm

Executive Exchange

Roundtable

IT and Application Outsourcing

Sponsored by

Roundtable

WAN Op Strategies to Boost Video and Application Performance while drastically reducing Bandwidth consumption

Is video consuming the majority of your traffic forcing you to increase your bandwidth?

Are poorly performing cloud-based business applications such as SharePoint or SAP driving your users crazy?

Join Blue Coat's Roundtable and get the insights you need to make the most of your video implementation projects and cloud based business tools without increasing bandwidth.

• Deliver live video to 1,500 customers without increasing bandwidth
• Reduce bandwidth consumption by 50% or more
• Improve SharePoint performance by as much as 93X
• Reduce bandwidth usage by 100X or more for SAP
• Improve application login times by 12 times or more

Sponsored by

Networking Luncheon

1:15pm - 1:45pm

Executive Exchange

CIO Think Tank

The Next Level of Competition for Brazil's IT-BPO Sector

Can Brazil Compete on the Global Stage?

Brazil has now emerged as the world's 6th largest economy, surpassing the UK at the end of 2011. The 1st economy in Latin America is expected to become the world's 4th largest in a few decades. The country has also a very innovative and diversified economy and is an exporter of sophisticated products like aircrafts, automobiles, industrial equipment, software and IT services. Brazil's ICT sector, the world's 5th largest, turned over US$ 185 billion in 2011 - or 4.5% of Brazil's GDP - but the sector exports are less than 5%.

In this session, we will discuss IT excellence as global competitive advantage and an engine of economic growth, the outlook of the Brazilian IT-BPO sector and its key role in the country's development strategy, the distinctive capabilities that the country has, the actions that the government and private sector can take to fuel productivity and innovation, and the opportunities and challenges that lie ahead for the country to become a frontrunner in today's competitive global IT market.

Presented by:Sergio Pessoa, Director of Market Development, BRASSCOM

CIO Executive Visions

Building Localized Segment Solutions for Latin America

This executive panel will look at the reasons to why companies coming to South America struggle to form localized, effective solutions that are needed in this specific region. The attendees will address the challenges in choosing a localized vendor, and the criteria that can assist in ensuring you're working with the right partner, able to address the needs on the Latam market. We will also discuss the question as to why many international companies are struggling to make certain solutions work in the Latam region, when the same solution have been used successfully in other markets. The panelists will finally look at the challenge of working with clients who often don't understand the technical implications of localization work, further showing the advantages that localization of IT and Services can create.

Moderator:

Claudio Martins, Former CIO Latin America, General Motors

Panelists:

João Lencioni, Corporate CIO, General Electric

Vitor Cruz, CIO - Brazil, BP

José Augusto Brito, CIO, Universidade Presbiteriano Mackenzie (Mackenzie University)

Tadeu Machado, Regional IT Leadership Latin America, AON

Concluding Remarks & Takeaways

Presented by Master of Ceremonies

Claudio Martins, Former CIO Latin America, General Motors